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One thing we've noticed during the beginning of this recession/depression, is that many clients, even the nonprofits, are realizing the importance of keeping their online presence going. The good news is that many consultants and developers [like this one] are actually dropping their rates to keep busy. What used to cost thousands, now costs a few hundred. |
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Here's something we noticed over the past 13 years of making websites for higher education: the master brochure companies that catered to colleges in the last century are now all "marketing and branding" firms. Marketing a college experience like it was a tortilla chip is something relatively new in the pantheon of higher education. But applying a known marketing fad from one "industry" to another has always worked in the past. |
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That's what good websites have turned into. They are no longer "online brochures" as they were in the 20th Century but a place where users can go to get some measure of "tangibility" or what the product or service is like, in a form that is easy to use and digest [usability]. It doesn't have to be pretty anymore, it just has to be effective.
And in case you missed it, there's been a revolution in our ability to quickly find information with the inauguration of Google about 10 years ago. Today, if users don't find what they are looking for quickly [as they often do with Google] on your website, that's it, ...they're gone. And if they come away confused and have no idea what you are selling after cruising your website, your website has failed.
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